Case Study: Honeywell

One of Honeywell’s largest divisions, Safety and Productivity Solutions, was stalled facing serious challenges in brand positioning and product awareness across its expansive portfolio. With an ever growing suite of products, SPS was seeking new ways to keep customers engaged, informed and buying. So we tapped into the power of live content and broadcasting.

The Execution

We reimagined the B2B storytelling experience and demand generation with the introduction of Honeywell LIVE, a half-hour-long network-TV quality production allowing customers, members of the leadership team and product experts to explore new Safety and Product Solutions innovations in real-time.

Behind the scenes:Our technical production team was translating the broadcast simultaneously in French, German, Portuguese and Spanish.

Our GoLive team syndicated the broadcast via targeted media partners and publishing platforms globally, to engage traditionally hard-to-reach supply chain and operations decision-makers worldwide.

With customers around the globe, it was imperative that the broadcast be translated into multiple languages and also be localized in the various markets. The broadcast and pre-and post-event promotion, were translated real-time in French, German, Portuguese and Spanish, and served to those markets via local media partner.

The Results

Honeywell Live was the first of its kind and a game-changer for SPS, driving more inbound sales leads than any prior initiative. To date, SPS has hosted six live broadcasts, generating more than 1M views and over 800 media placements.

The program was so successful that Honeywell Building Solutions division is now also Going Live.

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